About Karen Loeffler Consulting LLC,
aka Always Be In Style!
About Karen Loeffler Consulting LLC,
aka Always Be In Style!
Karen Loeffler Consulting LLC was established in New York in 2007 to provide marketing and promotional support to businesses and non-profit organizations in order to differentiate their message in the over-crowded marketplace. Services included aligning their message to their mission while strategizing outreach, promotion and special events.
Recently relocated to south Florida, Karen Loeffler Consulting LLC, also known as Always Be In Style, intends to augment its presence by becoming a lifestyle informational resource and social media influencer targeting Vero Beach, The Treasure Coast, The Palm Beaches and beyond.
Simon Doonan and Karen modeling Llobycats jewelry at FMA 2018.
Karen on stage at FMA 2020.
About the Founder
Karen Loeffler has a proven record of successful goal attainment in marketing, public relations and sales. Karen’s professional experience in the retail field includes management positions in New York at Tiffany & Company, St. John, Saks Fifth Avenue, Lord & Taylor, Bloomingdale’s, and Macy’s. She graduated from Adelphi University with a BBA in Marketing.
Currently Karen works out of South Florida. In 2018 Karen created and produced “Fashion Meets Art” (FMA) at the Vero Beach Museum of Art, which has become an annual fundraising event for this world class museum. Year one debuted with Simon Doonan, Ambassador at Large for Barneys New York. Year two brought Jonathan Adler, potter and home furnishings designer, to town. Hal Rubenstein, best selling author, designer and one of the founding editors of InStyle magazine, where he served as Fashion Director for 15 years, headlined FMA 2020 and inspired the audience with his charming and witty repartee, discussing his 100 Favorite Dresses and some of the most memorable fashions in film. Supermodel Kim Alexis graced the VBMA stage in 2021, delighting both audiences – Live and Virtual – with stories about the Art of the Cover Shoot while images of her magazine scrolled on the screen above her. FMA 2022 pulled out all of the stops and presented iconic American fashion designer, producer, Project Runway Winner and Mentor Christian Siriano as its headliner. Karen led the conversation with Christian for an awe inspiring discussion about his background, career and fashion as an art form, focusing on Christian Siriano, the artist. In 2016, Karen served as the Co-Chair of the Blue Ribbon Luncheon & Fashion Show for the benefit of Hibiscus Children’s Center of Indian River County and continues to raise funds for the organization and coordinate their annual fashion show. She also hosts a biannual fundraising fashion show for the Cultural Council of Indian River County. Karen’s work has been featured in Vero Beach Magazine, 32963, and The Press Journal.
Professional Experience
Karen began her career in the retail training program at Bloomingdale’s. She then joined Tiffany & Co., working out of their flagship store in New York as a Bridal Consultant. In 1982, Karen was recruited from Tiffany & Co. by Condé Nast Publications to join the editorial staff at Bride’s Magazine. She traveled extensively promoting advertisers’ products at the retail level, hosting bridal events and fashion shows throughout the country. Here, Karen developed her public speaking skills and media presence, which have served her well throughout her career.
Karen hosting a bridal event at Carson Pirie Scott & Co. in 1983.
In 1997, Mr. Frank Castagna, property owner of Americana Manhasset, approached Karen to initiate and direct the operations of a Concierge Services division for his upscale, luxury shopping center on Long Island’s Gold Coast. She developed the business in a prominent storefront location, employing strong networking and relationship-building skills.
In her role as Fashion Director, also known as Director of Client Services, Karen became the media spokesperson for Americana Manhasset, appearing on WCBS, FOX5, WPIX11 and WLIW21. She was featured in publications including W Magazine, Newsday, Distinction, House Magazine, Elements and The Anton Community Newspapers.
Ten years later, Karen was named to the newly created position of Public Relations Manager for Lord & Taylor’s Long Island Region. As PR Manager, Karen was responsible for forging new relationships and planning special events for their four Long Island Stores. She continued to freelance for Bobbi Brown Cosmetics and Jones New York as a local spokesperson for their companies as President of Karen Loeffler Consulting.
Karen’s outreach into the Long Island community included involvement with many charity organizations. In her position as Fashion Director of the Personal Shopping Service, Karen worked actively with all participating organizations in Americana Manhasset’s annual Champions for Charity® Holiday Shopping Benefit. She sat on the board of The Maurer Foundation for Breast Health Education. Karen hosted runway fashion shows for St. Francis Hospital, North Shore Long Island Jewish Health System, Abilities!, Children’s Medical Fund, Nassau County Bar Association and The Junior League of Long Island. She also worked on event committees for Adelphi University, Garden City Chamber of Commerce, Nassau County Museum of Art and North Shore Child & Family Guidance Center.
About the Founder
Karen Loeffler has a proven record of successful goal attainment in marketing, public relations and sales. Karen’s professional experience in the retail field includes management positions in New York at Tiffany & Company, St. John, Saks Fifth Avenue, Lord & Taylor, Bloomingdale’s, and Macy’s. She graduated from Adelphi University with a BBA in Marketing.
Currently Karen works out of South Florida. In 2018 Karen created and produced “Fashion Meets Art” (FMA) at the Vero Beach Museum of Art, which has become an annual fundraising event for this world class museum. Year one debuted with Simon Doonan, Ambassador at Large for Barneys New York. Year two brought Jonathan Adler, potter and home furnishings designer, to town. And on February 26th , 2020, Hal Rubenstein, best selling author, designer and one of the founding editors of InStyle magazine, where he served as Fashion Director for 15 years, will inspire audiences at FMA 2020. In 2016, Karen served as the Co-Chair of the Blue Ribbon Luncheon & Fashion Show for the benefit of Hibiscus Children’s Center of Indian River County and continues to raise funds for the organization and coordinate their annual fashion show. She also hosts a biannual fundraising fashion show for the Cultural Council of Indian River County. Karen’s work has been featured in Vero Beach Magazine, 32963, and The Press Journal.
Simon Doonan and Karen modeling Llobycats jewelry at FMA 2018.
Karen on stage at FMA 2020.
Professional Experience
Karen began her career in the retail training program at Bloomingdale’s. She then joined Tiffany & Co., working out of their flagship store in New York as a Bridal Consultant. In 1982, Karen was recruited from Tiffany & Co. by Condé Nast Publications to join the editorial staff at Bride’s Magazine. She traveled extensively promoting advertisers’ products at the retail level, hosting bridal events and fashion shows throughout the country. Here, Karen developed her public speaking skills and media presence, which have served her well throughout her career.
Karen hosting a bridal event at Carson Pirie Scott & Co. in 1983
In 1997, Mr. Frank Castagna, property owner of Americana Manhasset, approached Karen to initiate and direct the operations of a Concierge Services division for his upscale, luxury shopping center on Long Island’s Gold Coast. She developed the business in a prominent storefront location, employing strong networking and relationship-building skills.
In her role as Fashion Director, also known as Director of Client Services, Karen became the media spokesperson for Americana Manhasset, appearing on WCBS, FOX5, WPIX11 and WLIW21. She was featured in publications including W Magazine, Newsday, Distinction, House Magazine, Elements and The Anton Community Newspapers.
Ten years later, Karen was named to the newly created position of Public Relations Manager for Lord & Taylor’s Long Island Region. As PR Manager, Karen was responsible for forging new relationships and planning special events for their four Long Island Stores. She continued to freelance for Bobbi Brown Cosmetics and Jones New York as a local spokesperson for their companies as President of Karen Loeffler Consulting.
Karen’s outreach into the Long Island community included involvement with many charity organizations. In her position as Fashion Director of the Personal Shopping Service, Karen worked actively with all participating organizations in Americana Manhasset’s annual Champions for Charity® Holiday Shopping Benefit. She sat on the board of The Maurer Foundation for Breast Health Education. Karen hosted runway fashion shows for St. Francis Hospital, North Shore Long Island Jewish Health System, Abilities!, Children’s Medical Fund, Nassau County Bar Association and The Junior League of Long Island. She also worked on event committees for Adelphi University, Garden City Chamber of Commerce, Nassau County Museum of Art and North Shore Child & Family Guidance Center.
